VP Brands International presents its new Ready to Drink beverage based on FLIRT

VP Brands International boldly strengthens its position as an innovator in the industry by launching three new products in the Ready to Drink beverages’ category – low-alcohol mixes in a glass bottle based on the iconic FLIRT vodka brand. After a thorough analysis of demand, large-scale development of the best taste and investment in its own production line, the new mixes in a FLIRT COOL bottle are now ready. There are three main flavors with natural flavors: Raspberry Lemonade, Mango & Passion Fruit, Grapefruit & Mandarin. Their alcohol content is 4.5% and are available in the refrigerated display cases of stores in large cities in 330 ml glass bottles with a convenient ring-pull cap.

The new ready to drink beverages come in response to the demand of the young – Gen-Z generation, who prefer low-alcohol products with more freshness. They also expand the moments of consumption – you can enjoy them in the park, on the beach, on a walk, with friends in an informal setting.

With the expansion of the portfolio, VP Brands International becomes the largest native producer of low-alcohol mixes with its own brands.