VP Brands International Presented Key Brands at the Largest Duty-Free Trade Show

TFWA in Cannes Brought Together the Elite of the Global Retail Business

Wine and spirits producer VP Brands International was among the companies that presented their portfolio to leading representatives of the global travel retail industry during the TFWA World Exhibition & Conference 2026 in Cannes. The company took part with a large-scale booth dedicated to two of its leading flagship brands for international markets—Black Ram whisky and FLIRT vodka.

VP Brands International's participation in one of the most significant international events for the duty-free and travel retail sector is part of its strategy to expand its export presence, develop new markets, and build long-term partnerships with international distributors and commercial operators. During the exhibition, the VP Brands International team held a series of business meetings and negotiations with existing and potential partners from various markets. Key topics included opportunities to enter new markets, expand distribution networks, and grow the brands' presence across travel retail and duty-free channels.

"TFWA Cannes is one of the most important meeting points for the international travel retail business, and for us, participating here is an opportunity not just to showcase our products, but to engage in meaningful discussions about the future of our brands. We entered the exhibition with the clear ambition to turn interest in Black Ram and FLIRT into new business opportunities and sustainable partnerships," commented representatives from VP Brands International.

The TFWA World Exhibition & Conference brings together in Cannes leading beverage producers, distributors, duty-free operators, airlines, airports, and other representatives of the international travel retail industry. With nearly 500 exhibitors and an audience of close to 8,000 professionals at its latest edition, TFWA Cannes ranks among the largest international forums for the duty-free and travel retail industry. Among the participants were prominent companies such as Chanel, Hermès, Estée Lauder Companies, Moët Hennessy, Zegna, Campari, and Diageo, who were joined by newcomers to the show including Crocs, LOEWE, and Eau Thermale Avène.