VP Brands International presented its portfolio in Cannes at TFWA 2023
The company's high-alcohol brands - FLIRT vodka and Black Ram whiskey - have lined up alongside global names in the spirits industry
VP Brands International has become one of the selected brands at TFWA'23, a global exhibition for duty-free and travel-retail held in Cannes. Traditionally, the event brings together the largest and most established companies in various sectors to provide an opportunity to meet leading manufacturers, importers, distributors and retailers from around the world. VP Brands International thus lined up alongside leading names in the alcohol industry such as Diageo, Pernod Ricard, Bacardi and Campari.
The focus of our presentation was Flirt vodka and Black Ram whisky. The product portfolio has been developed in response to the demand and requirements of the different markets in which the two brands operate.
The exhibition in Cannes is one of the most significant business-to-business events on the world map. It focuses on finding new markets, closing new deals and presenting new developments for established brands. Participation in the prestigious exhibition is limited and only brands with a proven international presence are admitted. It is organised by the Tax Free World Association (TFWA), the world's largest duty-free and travel-retail association, which holds regular exhibitions, conferences and in-depth market research to support business development in this area. TFWA was founded in 1984 and has over 500 member companies, including the world's best-known brands in categories such as wine and spirits, cigarettes, perfumes, cosmetics, fashion, electronics and more.