VP Brands International Marks Successful Debut at Wine Paris 2026

The company was the sole Bulgarian participant with a private stand at Europe’s leading wine and spirits forum.

VP Brands International made its independent debut at Wine Paris 2026, one of the world's most prestigious international exhibitions for wine and spirits. As the only Bulgarian exhibitor with a dedicated stand in the spirits section, the company highlighted its growing influence on the global stage. The event drew 6,000 exhibitors from 60 countries and nearly 60,000 visitors from 155 international markets.

At its booth, VP Brands International showcased its flagship brands, including FLIRT Vodka and Black Ram Whisky, alongside new product developments tailored to current trends and the specific needs of various export regions.

Strategic Meetings and Partnership Growth

Throughout the exhibition, the company’s team held numerous meetings with distributors, trade representatives, and international partners. Discussions focused on expanding the presence of core brands in strategic markets and exploring opportunities for new collaborations. Currently, VP Brands International exports its key products to more than 30 international markets.

Tradition, Capacity, and Ambition

With over 30 years of experience and modern production facilities certified to international quality standards, VP Brands International is among the leading producers of wines and spirits in the Balkans.

Company representatives emphasized that participating in the forum was a vital step toward consolidating their international presence and showcasing Bulgaria’s potential to the global industry community.

Focus on International Presence in 2026

Following its successful debut at Wine Paris 2026, the company plans to participate in other key international events throughout the year, including ProWein and the TFWA World Exhibition & Conference in Cannes this autumn.