Strong Bulgarian performance at ProWein 2025

VP Brands International recorded a strong performance at the international trade fair for wines and spirits ProWein 2025, which took place between 16 and 18 March in Düsseldorf.

A total of around 4,200 exhibitors from 65 countries presented their wines and spirits in 11 exhibition halls. The leader of the Bulgarian market, VP Brands International, participated with its key export brands – Black Ram whisky and FLIRT vodka. The event enjoyed enormous interest – the organizers reported that nearly 42,000 key professionals from 128 countries visited it.

Innovations in the spirits industry

The two exhibition halls ProSpirits and "same but different" were a particular highlight. Around 500 exhibitors from 53 countries presented a wide range of spirits – from established brands of whisky, gin, rum and tequila to unusual spirits from smaller producers that appealed to visitors.

"ProWein in Düsseldorf is one of the most important events in the industry, which allows us not only to find new business opportunities, but also to strengthen our relationships with important trade partners. We are happy that we were able to meet both our key partners and attract new ones. The overall assessment of the level, capacity and professionalism with which we work is very high," commented the team responsible for international markets at VP Brands International.