„Peshterska“ has been awarded Beloved Bulgarian Rakia Brand
There were 48 national beverages nominated in the category
The leading producer of high-alcohol beverages, VP Brands Internatiojnal, has added an additional award to its collection. A key brand for the company, which has also become the way the category is referred to, “Peshterska” has been awarded “beloved rakia brand”. This happened during the competition “Golden Celler”, organized by the site exporter.bg under the patronage of the Ministry of Economy.
The category Rakia has been included in the competition for the first time this year. 48 different Rakii of national producers were nominated. The brand “Peshterska” collected the highest number of votes in the online voting. Once again, consumers appreciated the authentic flavor and "soft warmth" of the drink. “On behalf of the whole team that stands behind “Peshterska”, we want to thank you for giving us this great honor. It is the result of a lot of effort, hard work, professionalism and constant investments. We are also delighted that thanks to this brand we have also managed to help develop Peshtera and the surrounding region, as well as its recognition as a key producer of the high-quality alcoholic beverage. The reward for “Peshtera” is the high praise we received for having done our jobs well" commented VP Brands International's management in regards to the award.
"Peshterska" is the most recognizable brand in this segment and is the leading brand concerning sales. Curious detail is that the recipe has remained unchanged over the years. This is also the first regional beverage to be accepted nation-wide, which also has an original advertising campaign and trade power. The manufacturer, VP Brands International, has secured a closed production cycle for the beverage. In the modern production facility in Peshtera are implemented the highest technological standards for quality control in order to guarantee the true taste of "Peshterska".