FLIRT Expands Its Portfolio with the New FLIRT Twist Series

VP Brands International enters the dynamic segment of colored flavored vodkas

After turning FLIRT into one of the most recognizable vodka brands in Bulgaria, VP Brands International takes the next step in its development with the launch of FLIRT Twist – a new series of colored flavored vodkas that combines the quality of classic FLIRT vodka with natural fruit flavors, striking colors, and a modern look.

With this product expansion, the company enters one of the most dynamically growing segments in the Vodka category. Leading global manufacturers are increasingly developing flavored vodkas, while consumers are seeking variety, new taste experiences, and products that offer an easy way to mix. FLIRT Twist addresses precisely these trends, positioning VP Brands International among the pioneers in the category's evolution.

FLIRT Twist combines natural fruit flavorings and features two flavors: Grapefruit & Orange and Raspberry & Lime. The new vodkas allow for the effortless preparation of impressive cocktails using just ice, soda, or tonic water.

The launch of FLIRT Twist aims not only to expand the FLIRT brand's presence across new consumer occasions, but also to attract a new generation of consumers.