
A revolution in a small bottle – “Menta Peshtera” now in a lighter version
The beloved brand “Menta Peshtera”, part of the VP Brands International portfolio, expands its presence with the launch of three low-alcohol mixes based on mint in a convenient glass bottle and with a lower alcohol percentage. These are the new ready to drink beverages with “Menta Peshtera” Bitter Soda, Fresh Lime, Juicy Grapefruit.
Their alcohol content is only 4.5% and for the convenience of consumers they are offered in 330 ml glass bottles. and a ring-pull cap. They are aimed at young, dynamic urban people who want to have fun and seek convenience. The new mint mixes are born after a serious analysis of consumer preferences and tastes.
“Menta Peshtera” is among the most iconic and successful brands produced by VP Brands International. The expansion of the portfolio with new low-alcohol mixes is the result of the company's long-term strategy and its investments in innovation and modern marketing and trade.