
VP Brands International Ranks Among the Largest in the Alcohol Industry
The company targets new markets for FLIRT and Black Ram at a leading duty-free trade exhibition in Cannes
The leader in wine and spirits production, VP Brands International, became part of the selected brands at one of the most prestigious duty-free trade events - TFWA World Exhibition & Conference 2024. The exhibition took place in Cannes from September 29 to October 3, 2024. The company presented its export leaders - Black Ram whiskey and FLIRT vodka, and ranked among the leading producers in the alcohol industry. The exhibition in Cannes is one of the most significant business-to-business events on the world map. Traditionally, it brings together the largest and most established companies in various sectors, providing opportunities for meetings between leading manufacturers, importers, distributors, and retailers from around the world. Participation is limited and only brands with proven international presence are admitted. Thus, VP Brands' spirits - FLIRT vodka and Black Ram whiskey - find their place among the leading players in the sector.
This year, TFWA World Exhibition & Conference gathered 462 exhibitors and a total of 7,456 visitors from around the world. Participants from all continents witnessed the latest products and innovations in the duty-free trade and luxury goods industry. 52% of visitors were from Europe, 25% came from Asia, followed by 9% from America and the Middle East, and 4% from Africa. The wine, spirits, and non-alcoholic beverages sector was one of the leading categories at the exhibition, representing 25% of all exhibited products, along with perfumes and cosmetics (33%) and food and supplements (15%).
Particular attention was drawn to VP Brands International's dynamic stand with impressive displays for the two product categories - Black Ram whiskey and FLIRT vodka, which generated great interest among visitors. Participation in the exhibition contributed to strengthening existing relationships and creating new opportunities for expanding presence in international markets, VP Brands experts reported. They managed to hold a number of important meetings with distributors and operators of duty-free and travel retail shops, which significantly helps to consolidate positions in existing markets and provides an opportunity to activate new customers and channels. Meetings were also held with new potential partners from Europe, the Middle East, and Africa. FLIRT and Black Ram are successfully present in over 30 international markets.
TFWA is a leading manufacturers' association that unites 440 companies with traditions in duty-free trade, among which are some of the world's most recognizable brands.