Summer Has a New Taste and Color – SENSE Pink Grapefruit Gin

VP Brands International expands its portfolio with a pink gin

VP Brands International has expanded its portfolio with a brand-new product – SENSE Pink Grapefruit Gin. With this launch, the company successfully meets current market trends and the growing demand for fresher, more balanced alternatives within the flavored gin category.

Unlike most similar products on the market, the pink SENSE Pink Grapefruit stands out with a floral-citrus profile that puts the spotlight on pink grapefruit. It comes in the brand's signature bottle featuring the iconic clock label, beautifully enhanced with floral elements for an extra touch of freshness. The product has a 40% ABV, is best enjoyed well-chilled, and offers incredible versatility for cocktail mixing.

"We created this new gin specifically for fans of crisp, vibrant citrus notes, rather than the sweet, jammy flavors typically found in 'pink' offerings within the category," commented the VP Brands team.