Mountaineer Silvia Azdreeva is the star of ALASKA vodka's new advertising campaign

Mountaineer Silvia Azdreeva, the second Bulgarian woman to climb Everest and the first to conquer Lhotse and K2, is the main character in ALASKA vodka's new digital campaign. Her unique achievement of climbing three 8,000-meter peaks in one year is complemented by the fact that after conquering Everest, it took Silvia only 27 more hours to ascend Lhotse. Her accomplishments make her the first person in the history of Bulgarian mountaineering to successfully climb two eight-thousanders consecutively within 1 day, 3 hours, and 45 minutes.

It is precisely these phenomenal results for the human spirit that make the partnership with ALASKA vodka so special. Silvia's pursuit of perfection, her determination, and professionalism accurately reflect the values the company puts into every bottle of ALASKA. In the commercial video, the mountaineer changes several looks while conquering peaks and, of course, finally reaches her well-deserved reward. Perfect purity, the strength of the human spirit, elegance, and good taste find their way to each other in this advertising campaign.

You can watch it here.